Why fractional?

Would you let your children dig the foundations to your home, just because they play in a sandpit with some toys and love Lego?

Too often companies decide “we need to do something about sustainability" then form a committee of well intentioned people interested in making an impact.

The intent is good. The outcome? Often, stalled progress, token projects and sponsorship, and a lot of “we’ll get to it next year.” They find some ideas online, tick a few boxes, but deliver little real value or relevance for the business, its customers, or communities.

Impact, sustainability and ESG isn’t a side project. It’s a core business transformation challenge: part risk management, part opportunity discovery, and part cultural shift. It needs commercial thinking, sector knowledge, and strategic execution, not just enthusiasm.

If your committee is enthusiastic but under-equipped, the smartest move is to give them the right support early. The right input at the start can:

👉 Save months of wheel-spinning

👉 Spot opportunities your competitors will miss

👉 Keep you ahead of regulatory change

👉 Help you make money and attract clients.

But you can't afford a full time executive at that level, right?

That's where a fractional resource comes in. For a fraction of the cost, you have access to ASX level strategic thinking, can upskill your staff and have someone on your team to direct the various resources and (mis)information that comes your way.

The stakes are rising. The clock is ticking. Contact me now for support.